ootd

What it means

A label for showing off what you're wearing on a given day, most often used as a hashtag or caption on a photo. It frames a post as a deliberate outfit reveal worth documenting.

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Examples

• #ootd because I actually got dressed today.
• Posting my ootd before I change into pajamas.
• Her ootd posts are always so inspiring.
• Casual ootd: jeans, hoodie, zero effort.

Where it comes from

An acronym for 'outfit of the day' that took off as a fashion hashtag on Instagram and earlier blogging platforms in the 2010s. It's a staple of style and influencer content.

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