adjective🔥 Gen-Z slang
demure
modest and reserved
What it means
Modest, reserved, and put-together in a tasteful way. Thanks to a viral 2024 trend, it's now used playfully and ironically to describe being classy and considerate, often paired with 'mindful' and 'cutesy'.
Words like “demure” are exactly the kind of vocabulary our English vocabulary size test measures — find out how many English words you know.
Examples
- I do my makeup very demure, very mindful for work.
- See how I keep my voice down? So demure, so cutesy.
- She showed up dressed all demure for the interview.
- Very demure of me to not text him back, honestly.
Where it comes from
A centuries-old English word that exploded as Gen-Z slang in August 2024 via TikToker Jools Lebron's 'very demure, very mindful' videos.
Related slang
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