adjective🔥 Gen-Z slang

demure

modest and reserved

What it means

Modest, reserved, and put-together in a tasteful way. Thanks to a viral 2024 trend, it's now used playfully and ironically to describe being classy and considerate, often paired with 'mindful' and 'cutesy'.

Examples

  • I do my makeup very demure, very mindful for work.
  • See how I keep my voice down? So demure, so cutesy.
  • She showed up dressed all demure for the interview.
  • Very demure of me to not text him back, honestly.

Where it comes from

A centuries-old English word that exploded as Gen-Z slang in August 2024 via TikToker Jools Lebron's 'very demure, very mindful' videos.

Related slang

#era#main character#serve

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