verb phrase🎓 English idiom

jump on the bandwagon

to join a popular trend

What it means

To join an activity, trend, or cause that has suddenly become popular or successful, often because others are doing it rather than out of genuine conviction. It can carry a hint of criticism for following the crowd.

Examples

  • Once the team started winning, fans jumped on the bandwagon overnight.
  • Many brands jumped on the bandwagon and launched their own podcasts.
  • He only started recycling after everyone else jumped on the bandwagon.
  • Investors jumped on the bandwagon as soon as the stock began to soar.

Where it comes from

In 19th-century America, politicians literally rode bandwagons through towns during campaigns, and supporters would climb aboard to show allegiance. The phrase became figurative for joining a popular movement.

Related idioms

#sell like hotcakes#the grass is always greener#rock the boat#on cloud nine

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